Are you selling your products on Amazon? Then you might experience certain counterfeit issues and situations where the product content gets changed by the third party seller. Fortunately, Amazon Brand Registry offers necessary tools (that includes new Transparency by the Amazon service & Project Zero program), which help the sellers to avoid such issues, Go Now and check the complete details.
Let us check out in this post, how it works how you can enroll, and brand protection programs, which you may use to prevent the third-party sellers to counterfeit the products in a marketplace.
What’s Amazon Brand Registry?
This is one popular program that Amazon identifies brand owners. This helps the brand owners to protect their property as well as product content over Amazon.
Amazon Brand Registry generally has the dedicated team that brand owners will contact to report the intellectual property infringement, listing issues, policy violations, and technical issues as well as escalate submitted cases.
Amazon Brand Registry gives brand owners an access to marketing programs, which includes A+ Content & Amazon Storefronts.
Advantages of Brand Registry
- Better control over the product detail pages (like titles, descriptions, and photos)
- An ability to list out products with the different product ids outside of UPC & EAN codes
- An ability to offer advanced seller support
- An access to the predictive automation based over machine learning algorithms
Ensure you are qualified for Amazon Brand Registry
Not each store on Amazon will benefit from the Brand Registry. So, before getting started with the Brand Registry, there’re some requirements that you can comply with.
For instance, first thing that Amazon may ask you are Trademark Registration and Serial Number. Suppose that is something you do not have for the business, you cannot proceed ahead with following steps.
In order to apply for the trademark number, you may visit the website and complete your form. But, remember that process will take around nine months, so you will need to cover the application costs, which vary on type of the products that you are registering.
Then, Amazon would like to know if the products come with any branded logos or packaging. As with the registered trademark, same rule applies: Suppose it is something that you lack, you will not qualify for Brand Registry program.
Clearly, Amazon Brand Registry fills the void for genuine and qualified sellers and vendors who are quite serious of protecting the valuable IP & expanding their visibility.